November 25, 2019

7 Advantages of WooCommerce Themes over Multipurpose WordPress Themes

As WordPress users, we’re spoilt for choice. Imagine having to pick from 15,000+ options. That’s the number of WordPress themes out there. Finding the perfect one is tough. 

Should you choose a theme specific to your niche? Or a multipurpose one? What’s the difference? Is a WooCommerce theme really better than a generic WordPress theme?

Before you’re struck with analysis paralysis, stop! 

We’re about to make things much easier. This 4-minute guide will help you zero-in on the best type of theme for your WooCommerce store. We’ve also listed some good free and premium options for you to choose from.

Ready to get closer to your dream theme? Let’s start with the basics. 

What is a WooCommerce Theme?

While there are several themes that are “compatible” with WooCommerce, they’re different from themes specifically built for the platform. 

A WooCommerce theme seamlessly envelopes the plugin. It provides its own designs for important pages on your WooCommerce  – such as Shop, Product page, Cart page, and so on. It styles WooCommerce messages, fields, forms, differently.

For example:

Such a theme clearly mentions that it’s been made for WooCommerce either in its title or description. 

flatsome woocommerce theme
Flatsome WooCommerce Theme

Most Obvious Advantage:-

  • Seamless styling

Biggest Drawback:-

  • Limited options

A theme that’s compatible with WooCommerce, might work well with the plugin but does not guarantee custom styling.

What is a Multipurpose WordPress Theme?

A multipurpose theme isn’t built for a particular niche. It can be used across businesses. It provides its own templates for homepage, about, contact page, and – as the name suggests – offers several functions.

For example:

avada multipurpose wordpress theme
Avada Multipurpose WordPress Theme

Multipurpose themes are pretty popular among users. But aren’t the best choice for everyone. People tend to opt for them because they think they’ll work with any plugin they choose. But these themes bring with them a whole lot of code that might not be needed on a simple e-commerce website.

Biggest Advantage:-

  • Less development

Underlying Drawback:-

  • Complexity

Why Should You Choose a WooCommerce Theme

Let’s consider your WooCommerce store is set up or you’ve decided on all the functionality you need. You think about the theme you have to choose. Several blogs list the best WooCommerce themes that contain both specific and generic themes. 

While it really depends on the kind of store you want to launch, a fail-safe decision is to pick a WooCommerce theme.

Here are 7 reasons why.

1. Seamless Design

Zellax Fashion by TemplateMonster
A custom-styled category page in a WooCommerce theme: Zellax Fashion by TemplateMonster

A theme for WooCommerce is designed for the plugin. It’s made for an e-commerce store owner. Hence, it has seamless styling for all e-commerce pages and offers ready-to-use templates for your Homepage, Shop page, Cart page – to help you quickly launch your Woo-store.

2. Lightweight Structure

WooCommerce themes don’t have to please everybody. They are built specifically for a Woo-store and provide limited but needed functionality.

You don’t have to worry about a WooCommerce theme being resource-heavy or slowing down your website. But that’s not to say that all multipurpose themes are heavy. There are lightweight themes (like Astra) which can be a good choice too. But then, they might not have the other advantages that WooCommerce themes offer.

3. Low Complexity

List of Theme Options in Avada Multipurpose Theme
List of Theme Options in Avada Multipurpose Theme – With each group having multiple settings

Now, if you wanted to cut your nails, would you choose to purchase a nail clipper or a Swiss Knife? A Swiss Knife would unnecessarily bring with it a set of additional options that you don’t need for this very problem.

Multipurpose themes are like Swiss Knives. People opt for these themes in the hope that they’d use the features in provides sometime in the future. But the overwhelming set of options and settings might increase the complexity of theme setup.

WooCommerce themes have adequate options to get you started.

4. Good Performance

Being lightweight, less complex means WooCommerce themes offer good performance. This isn’t a rule of thumb, however. That is to say, if you were to set up a regular website or blog, you shouldn’t opt for a WooCommerce theme because it’s fast. There are other lightweight themes you can opt for.

For a WooCommerce store, however, a specific theme works better.

5. Easy Setup

Every good WordPress theme includes a demo setup. And when it comes to launching your store quickly, a WooCommerce theme’s demo content and pages might be the fastest way to get your e-store up and running.

With templates for the Shop page, Homepage (that’s suited for an e-commerce store), you only have to work on the content and upload your own products to get started.

Storefront support for WooCommerce
Storefront support for WooCommerce and its extensions

WooCommerce themes offer compatibility with leading WooCommerce extensions as well. And loaded themes might include certain add-ons too – such as filters – to help in your store’s setup.

6. Support for Branding

By choosing to go with a niche-specific theme under the WooCommerce umbrella, you could have a near-perfect theme for your business. For example, say you wanted to create a website for your restaurant, you could choose a theme like Dannys, that comprehensively supports online ordering with WooCommerce.

Dannys Theme with WooCommerce Support
Dannys Theme with WooCommerce Support

7. Compatibility

Probably the best advantage of using a WooCommerce theme is the ease of compatibility with WooCommerce, support for its latest versions, and its extensions – leading to stress-free maintenance.

Why to Opt for a Multipurpose Theme

Multipurpose or generic WordPress themes are good.

Most people who find them ideal think so because they’re “multipurpose”. You don’t have to go hunting for different plugins to build your website or to customize it. There’s less development headache. And, less investment involved. Except time, of course.

If you’re looking to start a small store, with a few plugins, you could opt for a generic, lightweight WordPress theme – like once again, Astra or GeneratePress.

Multipurpose themes that offer too many functions can be an overkill for a regular store and take a toll on site speed. So, it’s important to choose wisely – based on the size of your store, the functions you’ll be needing, the type of business, and customization needed.


While there are certain advantages of picking WooCommerce themes, generic themes aren’t the worst choice. It really depends on the type of store you’re creating.

Having said that, a WooCommerce theme can be a reliable choice. And, if you think you need customizations with design, you can always opt for page builders to add the missing elements.

What kind of store do you want to create? Are you leaning towards a generic theme or a Woo-theme? Share your thoughts!

Disclosure: Some of the links in this blog post might be affiliate links. When you purchase through a link on our website, we receive a small commission, at no added cost to you, which helps us run Epitrove and keep producing great content. This does not influence our recommendations; we only recommend products we work with or love. Thank you for your support!

Namrata Godkar

Namrata is a pseudo-writer who secretly wishes she was a WordPress developer. When not writing or eliciting debates, you can catch her sitting in silence - she's pretty eccentric that way.


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