September 2, 2019

4 Reasons Why a WordPress Visual Editor is a Must

A well-designed website is a great way to attract potential clients to your website. Research by Blue Corona shows 38% of website visitors stop visiting a site if it has unattractive layout and content. This statistic should help you know how important your website content layout is to your potential clients.

In this article, you will learn how to transform your website content with a visual editor, engage your leads, earn their trust, and convert them to sales.

Here are 4 Reasons Why a WordPress Visual Editor is a Must: 

1. Attract Readers’ Attention with Beautifully Designed Landing Pages

You need to have your readers’ attention before you can market your business. A great way to achieve this is to have a good visual editor for your WordPress website. A visual editor allows you to play around with various colors, fonts, and formats to create your unique brand and design engaging landing pages.

Now, color preferences differ from one person to another. It is psychologically proven that different genders also have different color preferences, as shown below.

Men and Women's favorite colors - Women see more number of colors than men

Also, the two genders have different colors of the least preference.

Men and Women's least favorite colors

You know your target market based on your buyer persona, right?

Use the psychology of color to convert your visitors into potential clients on your website.

Most visual editor plugins for WordPress have a ton of customization options that allow you to customize your website as per your requirements. Elementor, Beaver Builder, Zedity Visual Editor, and Divi Builder are some of the most popular page-building plugins for WordPress.

2. Build your Business Brand

User experience and customer satisfaction are important for your brand awareness. When potential clients have a great experience with your website, they will become your brand ambassadors.

You need to connect emotionally with your clients. They need to feel that someone cares about their business and feels their pains. The moment they land on your website, they should feel that they have come to the right place to have their pains solved.

To this end, every piece of content on your website and its placement play a crucial role in connecting emotionally with your clients. Your content should be engaging, educational, and should speak directly to your readers. Make it easy to read and consume content with images, videos, and other interactive elements.

A great WordPress Visual Editor gives you the right tools to ensure that each piece of content is appealing to your customers. You can use the editor to upload images or videos alongside your content as stats show that videos increase clients’ business engagement.

video content performs 52% better than any other type of content

You can use the Zedity plugin to upload your marketing videos to attract leads to your business. The plugin is responsive to different devices your clients use to search for products or services.

3. Website Search Engine Optimization

Business owners need to optimize their websites so they can rank high on search engines. A report by SEO Tribunal shows that 93% of all online purchases begin with a search engine.

There are a variety of factors that affect website ranking, one of which is the design and layout of your website content.

Creating content optimized for search engines requires the formatting of content into heading and subheadings.

A visual editor helps you create attention-grabbing headlines that attract readers and engage them with your content.

This helps readers scan through the content with ease and quickly learn the important aspects of your business.

You can also link your content to other authority sites for SEO. Use different fonts and additional paragraph style editing to make your content more appealing to readers.

4. Build Customer Trust and Loyalty

You need to engage and build trust with your clients before you sell your business to them.

Adding testimonials and reviews on your website helps to build trust with clients. They increase potential clients’ trust in the brand and motivate them to convert into customers.

Increasing Volume Reveals Zones of ROI

In addition, the design of your blog post content also plays a crucial role as clients view you as a thought leader in your niche. The best visual editor plugins are useful in creating testimonials, displaying them professionally on your website, and winning your clients’ trust.

Page builders like Elementor, Zedity, WPBakery Page Builder help you create appealing testimonials that create lasting impressions on your customers.

You can easily install and use these tools with touchscreen devices. Ensure you create high-quality content that is tailored towards your target client’s pain points. Your content should help answer your clients’ questions and show them how to solve their challenges.

Using a great visual page builder for WordPress not only helps you create a great landing page for your website but also show your clients the value your business will bring to them. Let your clients know they are dealing with a real person and not just a website interface.

Choose the Right WordPress Visual Editor to Transform Your Business

Your business transformation will mean a lot to your business success. More leads, better customer engagement, increased conversion, and ultimately, sales.

As a business owner, you need to ensure that you invest in the best WordPress visual editor plugin to transform your business, earn your clients’ trust, and grow your sales!

Avatar
James Nguma

Epiwriter

B2B Content Marketer | Ghostwriter | Blogger I create content that helps B2B SaaS brands generate leads, build trust, increase business conversions and sales. Here is my website link http://www.freelanceraddress.com

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