If you want your e-commerce store to be successful, then you should strive not only to boost sales but also to make your customers happy, to make them come back and recommend your products/services to others. On WordPress, there are great ratings and reviews plugin options that can support this intention in the right way, which is the subject of this article!
No matter what kind of products or services you offer in your eStore, you need to present some kind of quality proof to potential buyers – you need to show them that you have something really valuable.
Studies have shown that 93% of online buyers check ratings and reviews before making a purchase decision. They often trust them as much as personal recommendations, and they will rather buy on an e-commerce website which has a ratings and reviews system, than on one without it.
Need more proof?
Here are 7 ways in which a ratings and reviews plugin can help your e-commerce store on WordPress!
1. Easy Setup, Great Rewards
If you’ve decided to take your web store to a higher level with a ratings and reviews system, a good WordPress rating plugin will allow you to do that in a way that will be simple and easy, for you and your customers.
For you, it will be easy to create ratings and reviews options, to manage them and customize them to match your brand. For customers, it will be easy to rate or review different aspects of your product or service, to find all important information, easily compare products and make the right decision.
2. Ratings and Reviews Reflect Credibility
The right ratings and reviews plugin will enrich your WordPress store without any negative impact on its performances. When you display genuine review on your e-commerce website, your visitors understand and appreciate your transparency.
Your online presence will generate credibility and align with your brand values, to give all the important information that customers are searching for in a safe and fast manner.
3. Reviews Build Trust
In the recipe for a successful web store, trust is the key ingredient. Every aspect of the WordPress store should support that feeling of trust.
As was mentioned earlier, 93% of customers look up ratings and reviews for a product before buying it. They search for social proof, something to validate their choice. It’s a psychological phenomenon we all experience – the decision made by other people is perceived as a good and safe decision. Browsing ratings and reviews is a way of reducing the possibility of error in the decision-making process. The customers want to be sure that your web store is a place they can trust.
Once the purchase is made, and the customers have the opportunity to experience the quality of product or service first hand, you can encourage them to leave their own ratings/reviews and contribute to building that atmosphere of trust.
4. Reviews Help in Faster Decision Making
Ratings and reviews make purchasing decisions easier and faster for your potential customers. Once they see what other people have to say about products/services, and how they can fit those products/services into their lives, customers will be able to easily visualize their impact on their own lives. That will lead to more decisive and quicker decision making.
Some WordPress plugins have many advanced options that make this process much easier. For example, they provide customers with the opportunity to compare products and get a clearer picture of what they get from each of them. That saves the customer’s time (which is very important) and contributes to their satisfaction.
5. Google Loves Ratings and Reviews
Online reviews have become a very important ranking factor for search engines. So, having a good rating and reviews system can mean a lot for your web store in ranking terms, too.
A good ratings and reviews plugin can ensure your WordPress store is highlighted in search results, which will consequently bring more traffic and sales opportunities!
6. Reviews Aid More Sales
When customers gain a sense of trust on your website, and when everything becomes set up for easier and faster decisions making, the number of sales will naturally increase, as will customer satisfaction and the number of customer recommendations.
7. Reviews Let You Connect With Customers
With a ratings and reviews system on your web store, you have the opportunity to make better interaction with your customers, to learn more about what they like, to solve problems, and improve your products or services.
For example, if you are selling online courses, reviews can be a great way of evaluating and improving the learning experience.
This also tells your customers that you genuinely care about their feedback and are taking them seriously, which they will appreciate for sure.
Let us now explore some popular rating and review plugins for WordPress.
Best Rating and Review Plugins for WordPress
A good ratings and reviews plugin will help you improve every aspect of your WordPress store and achieve your goals that will result in both your satisfaction and the satisfaction of your customers.
There are several plugin options at WordPress for ratings and reviews, but only some of them meet the highest standards. Some of the best rating and review plugins for WordPress are:
WP Review Pro Plugin supports 14 types of rich snippets, has 16 predefined designs, multiple rating systems, comparison table, popup and notification bar, role manager options, etc.
This plugin has a clean and secure code, it is compatible with all WordPress themes, it’s mobile and developer-friendly, and it comes with 24×7 support.
Also, WP Review Pro Plugin supports the Google product review feed, it allows you to integrate Google Places Reviews, Yelp Reviews, and Facebook Reviews.
WP Product Review lets you import review settings for existing products and set them up for your new products. In addition, it also lets users rate individual parameters of the product and not just the product as a whole.
There are 3 different layouts you can use to showcase reviews. You can also generate comparison tables and control where the reviews will be displayed on the page.
This is a slightly different application of product reviews in that it allows you to pick reviews and display them as rich snippets. Search engines like Google show these rich snippets at the top of the search results page, which increases its visibility a lot.
Since reviews contain a lot of the keywords your users are looking for, they can be invaluable for search engine marketing.
WP Customer Reviews allows you to control which reviews can be displayed. In addition, it has anti-spam filters that prevent bots from adding spammy reviews. It is completely customizable, has shortcodes for inserting reviews on any page, and is compatible with caching plugins and custom themes.
Site Reviews lets you pin your best ratings and reviews so that they’re always seen first. In addition, you can make it mandatory for users to login before they submit the review, which ensures that you get only genuine reviews. Site Reviews also has multi-language support, and a clean, customizable interface.
That covers the major ways in which a ratings and reviews plugin can help your e-commerce store on WordPress and the best ratings and reviews plugins you can choose from.