“Are you a real estate agent, concerned about creating a dynamic website that will facilitate your business to maximize your branding?”
If the answer is YES, let me share some insightful thoughts that might be interesting to serve your purpose.
Well, as a real estate company/agency if you think your website is more than just a print ad or a business card, soon you will realize its direct connection to revenue. At the same time, you will be able to compete with the relevant giants like Zillow, Trulia, and Redfin, and so on.
Think, what are the most crucial aspects for a WordPress real estate website – it could be an appealing design, branding, and some exquisite form of IDX search. Here, IDX stands for Internet Data Exchange and IDX search is essentially a feature of a real estate website that allows users to search relevant property using keywords, location, price, and other parameters.
Today, in this digitally-driven real estate marketplace, the reality is slightly different. When home buyers and sellers are visiting your website, they bear some very specific expectations and most importantly, that’s why your website needs to serve up listings and neighborhood data efficiently.
Moreover, you need to optimize for local searches at every level in the best possible ways to maximize the conversion.
Let’s take a look at some numbers that will help you understand the scenario better.
Some Statistical Viewpoints
One of the joint studies provided by The National Association of Realtors® and Google shows that only between 2009 and 2013, real estate related Google searches increased by 253% and today, over 92% of people are using the internet for their home search.
Another statistic of the National Association of REALTORS® shows that almost six million homes sold last year alone in theUSA, and 51% of buyers found the homes they purchased online, according to the U.S. Census Bureau.
That’s what indicates the importance of having a real estate website.
10 Things to Consider While Setting Up a Real Estate Website
Here, at this point in the article, I would mention some key aspects that are to be followed while creating a real estate website on WordPress for your business.
1. Using a Content Management System (CMS) like WordPress
Most of the websites including renowned ones are made using a CMS, especially WordPress. Using a CMS like WordPress can reduce a lot of hassles and take you to the next level smoothly. You should know that most renowned websites like New York Times, Huffington Post, BBC America, and Sony Music all use WordPress as the base of their websites.
The most important reasons for using WordPress are its flexibility, user-friendliness, pace with technology, maximum customizability, and so on. Moreover, you can have a ton of plugins and themes for making things easier for serving your purposes. You don’t need to know any coding for creating a real estate website; instead, you just need to work with the layout and features maintaining a basic configuration of WordPress.
2. Create a User-Centric Layout
One of the first and foremost things of a website is its design layout that catches users attention, and ultimately, makes them stay on your website. A real estate website is no exception. Sometimes it seems that there are too many options out there in the site layout that distract users. This type of layout ends up with zero conversion as users don’t take any action on your site.
Your aim is not only to drive users to your site but also make them stay on your site for a long time and browse through different pages to get familiarized with your service. To ensure all of this, make sure that you have implemented an uncluttered design layout on your site that will grab all the attention of your users.
3. Mobile Friendliness
A mobile-friendly interface is the demand of the day. Mobile users have increased by 20% since 2015 and it’s obvious that each real estate website should be mobile-friendly. If you want to have more accessibility to the larger audience set, you also need to ensure that your website is mobile-friendly.
4. MLS and IDX Integration
Your website should be properly searchable, so that everyone can get the proper information. Make sure that your website is integrated with IDX and MLS and everyone can get detailed information from your website. Here, MLS stands for Multiple Listing Services which is a database where all the structured data about properties are kept for sale.
All the listing services should be integrated into one seamless search experience. Let things be clear so that your visitors can search for open houses, community features (like school district), etc. using your site. Your website should target a specific search area with an additional map view on the side.
You can also provide an option like “Saved Search” leads that could help your leads to opt-in your email list. When you set up the “Saved Search” option, your system saves a set of criteria to determine which results will be shown when visitors will search. These searches are dynamic and work as an auto-suggest.
[Pro-Tip: For creating a fully customizable, MLS & IDX integrated website, you can use a plugin like WP Real Estate Pro by Mythemeshop.]
5. Have Dynamic and Personalized Content
Several studies show that more than 60% of North American marketers agree that dynamic and personalized content is extremely important for having a sound website. When you put informative and structured content on your site, visitors are likely to stick around a while longer than in general.
Dynamic and personalized content is king, and it serves multiple purposes. Dynamic content is more progressive in type and it can change one state to another. Most importantly, it can turn readers into your potential clients. In addition, personalized content is used to deliver the most relevant content based on your target audience.
Making content dynamic is pretty simple – treat customers individually instead of simply presenting as a static and present the most relevant recommendations so that they are most likely to take action. For instance, you can sell an offer by wording it like “Get 10% Discount on First Purchase”. This content is dynamic in type and it can be changed over time.
Both types of content are not only offering useful information on your real estate website, but they also help to build trust between you and your potential clients. If you provide detailed information, they can easily rely upon your website and that reliability transfers to you and your personal brand as a whole.
6. User-Centric Navigation
Navigation plays one of the vital roles for having a solid ecosystem on your real estate website. Proper navigation is important, and you should design navigation in terms of the real estate industry. Study some of the popular real estate websites before designing the navigation part of your own real estate website. If you can place an effective navigation system on your real estate site, there will be no waste of time and visitors will be smoothly redirected to their expected pages without having to click unnecessary links.
For instance, within a real estate website, you can use a traditional tab like “About” or you also can frame it differently, such as “Our Motto” instead of using a typical Page heading.
Before making your site live, make sure that all your inter-linked pages are appropriately redirected. You shouldn’t send a potential user to a “Page not found” page.
7. Provide Owner Information
For having a proper outcome from a real estate website you need to place complete and verified information about the owner of the house or broker. Sometimes, some visitors may search for broker info, and if they will not find that it will create a negative vibe to them.
So, it is better to provide detailed information that will ultimately help build the site authority as well.
8. Add Real Estate Agent Schema Markup
Schema markup is another incredible thing to implement on your real estate website. Schema helps your website to create a correlation with the Google search engine. Using schema you can get those snippets when Google shows its search results.
Schema markup means structured data that Google endorses and gives the priority to show your data on the first page.
Remember, eventually, it will also help you to rank your site by assisting Google at the back-end. There are lightweight and straightforward schema plugins in the WordPress directory to make this happen for you.
9. Use Interactive Videos on Your Website
As time goes on, the marketing scene has been changed a lot. Videos can play a significant role on a real estate website and you can make them in various ways. For instance, if you film one of your former client’s testimonials and place them on your website, this will add credibility and build trust.
Video marketing is one of the most influential forms of media these days. Use videos in different sections for making your website more authentic and interactive. You can tell your success stories and show the various testimonials of your previous clients. For instance, all the assets of a real estate business can be presented through filming and them placing them into your website.
10. Build a Self-Explanatory Landing Page
A landing page is a stand-alone-page on your business website. This is the place where a potential client might come to search for the specific products or services you provide. Make sure that your landing page explains your business at first glance when visitors come to your site.
If you are selling a property in Washington, make sure that it doesn’t provide the images of South Carolina. It makes no sense to have a background image of an irrelevant city or state. Make your website most relevant so that clients can get connected to the heart of what they are looking for.
In pricing, you shouldn’t provide exaggerated price ranges; rather, the price you list on your website should be properly quantified and estiamted. Nowadays, clients have a lot of options to compare things, and they also analyze your given rate before taking any action. So make sure that your landing page is presented in such a way that clients get engaged while surfing your landing page and eventually ended with a successful purchase.
When it comes to creating a landing page, you need a quality website builder plugin to serve your purposes in a specific order. This helps you save your valuable time from being wasted and makes you more productive.
The Bottom Line
Setting up your website correctly will help you to draw the attention of your potential clients in the end. You should also be careful about reaching out to those who are already clients of other real estate companies.
A beautifully crafted real estate website can take your business to the next level. All the aspects I‘ve discussed above should be kept in mind while creating and developing your real estate website. Besides them, other factors could be taken into consideration to have a better result.
Factors like SEO-based content that you publish on your site and images which you use to make things understandable for clients play a role in the success of your online real estate business.
For implementing the tactics mentioned above into your website, WordPress plugins like WP Real Estate Pro, Estatik, IMPress Listings, Easy Property Listings, Essential Real Estate, WP Property, and WPL Real Estate could be the best bet for you. I think any of these plugins can be a great time saver and act as a quality service provider for you.
I hope this article helped you understand the aspects you need to cover while developing a real estate website for your business. If you have any query regarding the subject that I might have missed in my discussion, feel free to drop a comment and let me know!