Have you ever taken any online course? If yes, what did you have to consider before joining the course?
Let me guess: Ratings and reviews
Because people trust and believe what other people say.
That’s why ratings and reviews are very essential for your eLearning course.
The learning mode is rapidly shifting to online learning. In fact, a report Forbes states that the E-learning market is projected to grow to $325 billion by 2025.
To build your business brand and have high conversion you will have to win your students trust.
There are many reasons why you need ratings on your e-learning website. This article will give tips and insights on those reasons.
Ready? Let’s start.
1. Reviews create an online reputation
When it comes to online learning, reputation is one essential factor that determines your course success.
Students have faith in websites that are reputable. When students leave a review after taking a course, it makes the website more reputable.
Coursera is an amazing example of a popular e-learning website. It offers a variety of courses and with time it has built a great reputation.
Here is an example of a student review after taking a course.
With its great reputation, the website has been able to serve more than 35 million learners.
When it comes to doing something similar on your WordPress e-learning website, you need to use the right tools and plugins to help your learners leave a review on your website with ease.
The fact that you allow customers to leave reviews and ratings on your website shows you care for them.
Reviews help you know how helpful your course is for learners. Their feedback helps you improve and in turn give your new customers a happy experience as well. This is a cyclic process and helps build trust with your customers.
When you allow ratings, reviews, and comments on your e-learning website you increase customer engagement. Students feel free to interact with your course and know more about how your training will help them.
You get to know your learners better and their expectations from your training help you deliver the best services through your e-learning website.
This is essential to help develop a great reputation in your market niche and help you grow your conversions, business, and sales.
2. Reviews improve search rankings
As your learners interact with your course they leave reviews on your website. Google uses those reviews among other factors to rank your website.
Reviews target your potential clients’ keywords. The words they use to search for information online. Positive reviews send a signal to Google that your site has high-quality content and hence ranks it high on its pages.
Make sure you encourage your clients to leave reviews for site optimization. If your e-learning website is optimized, you will attract more traffic and leads to your business.
There are several good WordPress review plugins, like WP Review Pro, which can help you optimize your ratings and reviews for better search engine ranking.
3. Reviews prove course reliability
If your online training is great, students will love and rely on it. Upon graduating or at the end of the course, they will leave reviews and ratings on your website.
Plus, when your e-learning customers have a great experience with your training, they will recommend it to others.
As per a study by Walker, by the year 2020 86% of buyers will focus on customer experience over your services.
What does this imply?
Your potential customers will focus on how satisfied your previous clients were when choosing an online course.
And how will they know that? Yes, you’re right. Through ratings and reviews.
The reviews will be a signal to them that your course is wonderful and they should join it.
And last, but not least…
4. Reviews increase conversion rates
Ratings and reviews play a crucial role in converting leads to students for your e-learning website.
Many people read reviews on websites before they buy from a website. Elearning websites are no exception.
Want some proof? Research by BrightLocal shows that 91% of customers trust online reviews as much as a personal recommendation.
This indicates one thing. If potential clients read and are satisfied with reviews on your website, they are more likely to convert.
Clients convert because of your positive reviews.
But watch out.
Your negative ones can drive away your potential clients.
It is essential to deal with the negative reviews, solve any complaints from your clients to maintain a positive reputation for your business.
How to simplify the rating and reviews process on your e-learning website?
You now know why you need reviews. But you could be wondering. How can you make it easy for your clients to leave reviews on your website?
If you make the process of leaving reviews hard or complicated, I guarantee you will get few or no reviews on your website.
Do you know what that means? Losing a great opportunity to grow your business.
So what can you do? You need great plugins that will help simplify the process.
Best WordPress Rating and Review Plugins
Your clients can review and rate anything on your website. It’s user-friendliness, ease of navigation, the standard of the training, the list goes on…
Which means you need to have ratings and reviews on your e-learning website. You need a plugin that is compatible with your website and easy to use.
Here are a few plugins you can consider:
Remember, your services should speak out for you in your industry.
Confused what I mean by that? Don’t worry.
I just mean your e-learning courses should be of top-notch quality so that your students themselves will be your advocates.
Invest in the right tools to help your e-learning business prosper, through ratings and reviews.