Modern SEO is very different from SEO. I call it modern SEO because I want to differentiate from this terrible word SEO.
The freelancer website Fiverr provides for the perfect example. Writers selling their skills must use a format provided by Fiverr. Fiverr forces writers to say how many keywords they will target when producing content.
But, in fact, there is nothing further than reality than to say that you are targeting an X amount of keywords.
Before I look at some ways you can make your website easier for Google to index and serve up as results, I want to make it clear that Google is not looking at SEO as it did in the past.
Google is looking at context.
Search results are impacted by many factors. These include, user behavior, context, intent, thousands of other searches, machine learning, and general signals, as well as the keywords used for search.
A page of content could rank for a keyword not even on that page. Your website may well be ranking for keywords you are unaware of.
With all that in mind, let’s look at some of the ways you can increase your website visibility.
5 Tips to Make Your WordPress Website SEO-Friendly
1. Have Good Website Structure
A good structure is clear and concise. You have clear categories or product categories. You do not overlap content on any page or category. A good structure that is easy to understand by humans will be understood well by Google. If you don’t have similar content on different pages, all your pages will be indexed.
2. Choose a WordPress Theme With SEO in Mind
While Yoast SEO used to be the SEO plugin to go to for just about everyone, now developers are building SEO into their websites. If you can reduce plugins, you are going to increase speed, which is another big part of SEO.
Take a look at WordPress websites with inbuilt SEO.
This is even more important when you are running an ecommerce website. Most product pages won’t have the content volume you would like because people don’t want to read that much. They want simplified information, often bullet-styled. They don’t want to read paragraphs of content.
3. Use Schema (Rich Snippets or Structured Data)
Once called rich snippets and even a few other names including structured data, this is a technical layer of content to help Google better understand your website.
It is very important for ecommerce. Make sure you know what rich snippets, so-called schema, and structured data are, and have that content layer on your website.
There are many WordPress plugins that help with this but I am personally yet to find one I am completely happy with. Whatever you do, make sure you start adding structured data from when you start adding content because plugins can’t go back and fill it in for you.
4. Write Naturally
Writing content naturally for readers is going to give you the best SEO-friendly content possible. Google has come a long way. Original content is not content you have taken from other sites and reworded.
Write what you need to say about your products and services in your own words. Do not be too focused on keywords. Your meta title and page title have set the focus of the content for Google. Trust me, it will understand.
5. Know Basic Technical SEO
Fill in your meta titles and meta descriptions at the current lengths. Fill in your meta descriptions to encourage readers to click your link. You should use your main keyword in your page title, meta title, and your meta description. Use synonyms and remember, SEO is about content and context, not a few specific words.