There are many reasons why real estate agents and agencies should have a great real estate listing website. Above all those reasons, there is a simple but very important fact – today, when searching for an ideal home, most people go online first. So, for real estate service providers, not having a (good) website means to lose a large part of the market and to constantly lag behind the competition.
Fortunately, some great technical solutions for website building are within reach!
If you are a real estate agent, agency or website administrator looking to create a strong online presence and achieve the best results, here are the essential features for a real estate listing website
8 Must-Have Features for Real Estate Listing Website
1. Great design
And when I say great, I mean functional, responsive and visually pleasing. Your website will probably be the place of the first contact with your customers, so it’s very important to make a good first impression. Let’s say that a good real estate website should reflect the key qualities of a good agent/agency – efficiency and reliability.
The website design should enable flawless user experience which ensures that users can easily navigate the website and find all they need. Also, it’s crucial for the website to be responsive (to look good on all devices). The absence of this feature will be a disappointment both for users and for search engines (responsiveness is an important ranking factor).
2. Advanced Search Options
An advanced search form is the spine of every good real estate listing website. It is very important to make it possible for users to search listings in different ways, yet to make those searches simple and fast. Don’t let them feel lost on your website. They should always know where they are and how to get where they want to be. Let them smoothly search by location, price, type, beds, let them pick favourites, compare listings, etc.
3. Beautiful Image Gallery
We all know that an image is worth a thousand words. So, if you want to attract users attention and tell an interesting story, the one that will put you above the average, give your best to improve listings with beautiful and optimized images.
Images make the most impactful content on a real estate website as it affects impressions for a potential buyer. Clean images presented in a beautiful manner, dramatically increases the chances of potential buyers wishlisting the property.
4. Reliable and up-to-date information
It’s very important to have verified, reliable and up-to-date information on your website. Also, it is important to have them in the right places. Make them easily accessible and transparent. Let your customers know everything they need to know about properties, agents and agencies.
5. Contact forms
You’ve managed to get users interested in listings and properties on your website? Then give them the opportunity to easily contact you and ask questions or discuss details. Don’t let them wander around in search of contact forms or information. Also, it would be good to give them the opportunity to join your mailing list, so you can send them important notifications, news, etc.
6. IDX/MLS integration
IDX (Internet Data Exchange) is a software standard or set of rules and policies which is used for displaying MLS (multiple listing services) properties on real estate websites. Thanks to IDX, you can have up-to-date information about a wide range of listings. Consequently, you can also generate more leads for your business.
7. SEO friendly
WordPress itself provides an SEO-friendly framework to work on. All you need to do is to make sure you are putting content with the correct hierarchical structure. The relevance of the information you’re providing is also crucial. More the relevant information more will be the interactions of customers with the pages, and better will be the ranking. If you’re using a plugin to create and manage your real estate website, make sure it’s SEO-friendly so that opportunities to get better search engine rankings don’t get compromised.
8. Mobile Responsiveness
58% of site visits happened through mobile in 2018. The preference for using mobile to access the internet is clearly established. If your real estate website isn’t mobile-responsiveness, you are lagging behind the trend and missing out on a big market share. To make sure that’s taken care of you can use a WordPress Mobile Responsive Plugin. Blending your efforts keeping customers behavior in mind will always help you get ahead in the very competitive sphere of real estate.
These 8 features are must-have for every good real estate listing WordPress website, but you can also add some additional ones, depending on your needs. For example, if you are a website owner who wants to enable paid listings or paid membership plans, you will need a front end submission form, payment options, etc.
Also, it is recommended to have a testimonials section, blog, newsletter form, and social media share buttons on the website to encourage audience engagement.
Building a great Real Estate Listing WordPress Website
First of all, you need a good and reliable CMS that can handle all your requirements. That’s why WordPress is the best option – it has a lot of features, it’s safe and secure, SEO friendly and easy to manage.
Second, you need a good plugin with features that best suits your needs. You can find a lot of WordPress plugins for real estate listing websites on the market. While searching for the right one, keep in mind that really good plugin needs to have clean and secure code and it must be compatible with a theme you are using. Also, a plugin should be extendable, so that developers can extend features or develop new ones if necessary.
There are a few plugins that can meet important requirements for a good real estate listing WordPress website mentioned earlier. For example, WordPress Real Estate Plugin by Mythemeshop offers many useful features.
This can be an ideal choice both for those who need powerful basic features, and for those who also need additional features.
If you are an agent or agency that strives to be prominent in the market, you are probably interested in what this plugin has to offer to improve your business.
Well, here is a shortlist of some useful WordPress Real Estate plugin features that will give you a clearer picture of the main advantages:
- Compatibility with all WordPress themes;
- completely optimized and secure code;
- advanced search form;
- Google map integration;
- IDX/MLS integration;
- various listing features (related listings, agencies listings, compare listings, etc.);
- user-friendly filter options;
- great image gallery;
- PayPal and Stripe support;
- front end submission form;
- 24-hour support;
- extendible architecture etc.
According to what is said before about real estate WordPress websites, we have covered a lot of important requirements here! Coexistence of great design and smooth functioning, an opportunity for advanced searching and generating more leads, integration with other platforms, etc. We need to take all these things into account if we want to be one step ahead of the competition.
So, keep up-to-date with market and technology trends, and make your website a place of trust where customers will be able to easily find what they are looking for!