September 12, 2019

How Is Epitrove Different from Other WordPress Marketplaces?

Marketplace – Typically, a place where a wide variety of products and goods are sold.
Now with the advent of the internet, they have all gone online!

There are a lot of reasons why people ( including me) shop on marketplaces:

  • It’s convenient, it’s easy to find everything they need in one place
  • It’s familiar and they know where all the buttons are
  • It saves time they would otherwise spend on researching 4 different products on 4 different sites

But more importantly, customers trust a marketplace. They trust it to give them updated information, to get the best deal, and trust it to sell them quality products. Marketplaces like Amazon, Etsy, eBay, etc. are trusted by thousands of online shoppers who buy everything under the sun online.


Unfortunately, this trust does not translate to the world of digital products, especially when it comes to selling WordPress plugins and themes.

Which is why…

Developers often choose to sell independently

Online markets have been very successful and widely accepted when it comes to physical products, case in point a gigantic company called Amazon.

However, the reception of the digital product marketplaces has been mostly mixed.
While some people have found success with selling WordPress products on marketplaces, others not so much.

At the end of the day, when selling on a marketplace you are bound by their rules. This includes exclusivity clauses, commission rates and any other rules that could change at the drop of a hat.

Most developers choose to put up their products on marketplaces in an attempt to drive new traffic to their product. Which arguably is the biggest perk of marketplaces as it is very hard to get discovered on your own.

But on the other hand, marketplaces are also highly competitive. When looking for a plugin that solves a particular problem, a customer is likely to just choose from a shortlist of “popular plugins” or “featured plugins”.

The result? Zero visibility for other products.
Kinda defeats the purpose of being on a marketplace in the first place, doesn’t it?

The top dog gets all the meat, while the other plugins scramble for scraps.

And we’re not even talking about the high commission rates here, yet. Often it’s not sustainable for smaller companies to give up around 50% of their earnings on an average to a marketplace.

No wonder developers often choose to sell their products independently. They prefer to have complete ownership of how their product is sold, marketed or distributed. Even if that comes at the cost of added customer base and marketing benefits that come with a marketplace.

When we studied these reactions, we realized that 90% of WordPress product owners – who had really great plugins and themes – had an extremely negative perception of marketplaces.

So, we decided to change the lens. We decided to build Epitrove.

Epitrove – A Marketplace that Cares


With Epitrove, we want to create a platform that uplifts the WordPress community as a whole.

Whether you are a developer with a love for creating powerful plugins, use WordPress products for your business or even just someone who likes writing about all things WordPress.

If Epitrove could make your lives a little better, we would count that as a win!

The idea behind creating Epitrove is to provide a solution to address the existing issues with marketplaces in the WordPress community.

It aims to be a space that:

  • Helps WordPress product developers sell more without giving up ownership of the product
  • Provides a beautiful shopping experience to the user while being completely transparent
  • And gives budding WordPress bloggers a platform to write on

Epitrove is about bringing quality products ahead without monopolizing them.
It is about every product owner’s right to get the audience his product deserves.

It is your product and you are in charge of how it is distributed, marketed or where it is sold from. Epitrove is just an additional channel that markets your product.
Here’s how we are different from all other WordPress marketplaces that exist.

1. At Epitrove, we market Free products

Currently, the usual way to go about marketing your Freemium products is to put up the free version on and then advertise the additional pro features within the free plugin, hoping that the customer converts.

However, what if the person bought the premium version directly in the first place?

Enter Epitrove.
The first platform to market freemium WordPress products.

This gives potential buyers an overview of the free and pro version at the same time, thereby increasing the chances of selling the Pro version directly in the first instance!

The end goal for any freemium product is to convert users with the free version into paying customers.

Given this aim, simply adding your pro features to your page is like a shot in the dark.

Epitrove offers a concise, intuitive way to display and advertise your Premium versions right next to your free products.

Easily highlight your features and give visitors all the information needed. Don’t overwhelm them with multiple paragraphs of text! If we’re being honest they have given up reading your page before even reaching the part about your pro-features.

So, instead of trying to stuff as much information as you can on your page like this:

Properly showcase all your Free and Pro features. Not only are you able to present all the information about your product in a better way but you also increase the chances of a user purchasing your premium product on Epitrove.






On Epitrove, an easy-to-use interface showcases your product in a more appealing, aesthetically superior manner, bringing out all its good points successfully.

In addition, Epitrove also markets your Premium product to users who have already bought the free version plus includes cross-promotions with products to yours, designed to get you a higher conversion rate.

2. You decide your product’s price. We focus on selling it better

One of the main problems product owners have with the existing WordPress marketplaces is that the marketplace controls the price of their product.

The current item pricing page on Mojo Marketplace says:


This means that the product owner cannot decide what price your themes are sold for.
You can suggest a price but ultimately it depends on the team that reviews your product.

Up until recently, if you wanted to put up your product on CodeCanyon, you could not choose the price at which your product was sold. The pricing was set by CodeCanyon after reviewing a product and the developer had no say in it.

CodeCanyon was the only big player in terms of digital product marketplaces for a very long time so vendors had no choice but to go along with. Even though Envato has since changed its policy on pricing it has left a lot of people wary of marketplaces and what they stand for.

Enter Epitrove.
When pricing a Product on Epitrove, You’re the boss.

You decide the price at which your product will be sold. We understand that you have put in the effort to build a solid product, spending hours on developing and perfecting it. We completely respect that and so, you have absolute control over the price at which it will be sold.

3. No Exclusivity. Sell wherever you want + on Epitrove

As the product owner, you have the option to sell your products exclusively or non-exclusively on a marketplace.

By choosing to become an exclusive seller you give up the option of selling your product from your own site or any other for that matter. Here are the current commission patterns for the two most popular WordPress marketplaces, Mojo Marketplace and Envato, respectively:





Note that, if you choose to be an exclusive “Author” with Envato, this clause is also inclusive of any other product you might release in the same family.

The result?

For most developers, this loss of control over their product is hard to come to terms with. You feel dependent on the marketplace for all your sales and are bound to any changing rules.

It makes you feel helpless. You’re not in control of your product, the marketplace is. And that sucks.

Of course, you can always sell non-exclusively on a marketplace, with a flat 50% commission on all your sales. This might work if you had a lot of sales, but if you don’t sell a lot, it’s not a great deal right?

Enter Epitrove.
No exclusivity clause. No bonds whatsoever.

We firmly believe that a marketplace should just be an additional channel for vendors to sell their product and not a platform that takes away their autonomy.

Which is why Epitrove has no exclusivity policy.

It takes skills, hard work and lots of late nights to come up with and maintain a great product.
Why should you give up half your work for a lost cause, right?

Which brings me to my next point…

4. Commission rates = 75% for You, 25% for Epitrove

The biggest concern for vendors while selling on a marketplace is – the high commission rates. Why should you pay someone just to be on their platform, unless they are doing something for you too?

Enter Epitrove.
We charge a 25% commission and use it to further promote your product. You get to keep 75% per product sale.

The idea is to ensure that your efforts are reimbursed properly, as are ours. The 25% we charge is again used to market your product effectively through our diverse marketing strategies.

5. Epitrove becomes your Personal Branding Machine

Firstly, what is branding why do you need it?

Branding is an essential part of selling any product. It puts you on the map, gets you more eyeballs, and essentially becomes the way you portray your product to the world.

The best brands in the world,

  • Have users associate them with the best products in their domain
  • Make their customers trust them as an expert in their field
  • Slowly, but surely, build a loyal customer base

If you want to become a brand, you need to provide a fulfilling experience for your customers and build a solid reputation for yourself.

Selling on a good marketplace can go a long way towards building your brand because of the exposure it gives to your product.

Unfortunately, this perk is reserved for the few plugins and themes that are top-sellers on the marketplace, while the rest stay shrouded in obscurity.

Enter Epitrove.
Every Product becomes a brand.

Epitrove is built around the idea of putting their vendors first at its center. It helps you build your brand by nurturing a relationship with customers that buy your product.

Prompt follow up emails to every buyer, helpful newsletters, requests for feedback and reviews are just some of the ways in which we build a great seller-customer relationship for you. We interact with your customers to know their experience while using your product. All insights on customer needs are shared with you to help you improve the product based on actual data from your users.

In addition, Epitrove has a great review system in place that lets your customers leave comments and reviews on your product and rate their experience. Vendors can also interact with users to solve any queries or questions about the product on landing pages.

Establish yourself as a knowledgeable authority in your domain and build trust. Unlike other marketplaces, you aren’t disconnected from your users. In fact, we encourage you to interact with them in the support threads and forums.

6. Epitrove shines a spotlight on your Product with innovative marketing

The issue with selling a product today is not that there are bigger and better products than your out there, its that there are multiple average products dividing the attention of the user. The right marketing can help you cut through the noise and stand out as a quality product.

Typically, marketing is an in-built advantage of selling on a marketplace.

It is much easier for people to discover your product on a marketplace. The more people try your product, the more likely they are to recommend it to others. A marketplace often also has a list of features products which can encourage users to try your products.

However, even marketplaces need to take active efforts for marketing strategies to work. Something the existing WordPress marketplaces do not realize.

Enter Epitrove.
A specialized marketing channel for your WordPress products and themes.

Epitrove is a marketing-focused platform that uses various marketing techniques to help showcase quality WordPress products.

Marketing on Epitrove starts with us providing a kick-ass landing page, showcasing all the features and benefits of your product.

Next, with cross-promotion marketing, your product is advertised to a buyer that has already bought a complementary product. For example, if your plugin is based on creating pricing lists then it would be advertised to a person who has bought a plugin that creates an e-commerce shop. Not only does that promote your product, but more importantly, it adds to the customer’s satisfaction as they get all the solutions they need in one place.


Third, Epitrove has a blog section that talks about all topics under the WordPress sun, giving the community solutions to common problems, tips on various marketing techniques, and dedicated articles on good products in the industry!

Plus, all these articles also go out to customers regularly in a newsletter as part of our customer engagement activities, which help bring your product into the spotlight.

And also… wait. We aren’t going to give out all our marketing secrets just like that. 😛

You’ll have to join Epitrove first, to know all our marketing strategies in detail.

7. On Epitrove, You are Covered by the Best Bloggers in the Community

Let me ask you a question.

Imagine these two scenarios.

  • You are talking to the masses about how good your plugin is, how powerful its features are, how great its UI is, and whatnot.
  • A really popular blogger is talking to the masses about how good your plugin is, how powerful its features are, how great its UI is, and whatnot.

Who do you think people will trust more?

It’s obvious. The really popular blogger.

And that’s not because they think that you are taking them for a ride. It’s just because, people trust third-party reviews more. That’s basic human psychology.

The written word is the most powerful marketing tool today.

Sadly, the other WordPress marketplaces do not understand the power of content marketing. So, they do not concern themselves with connecting with these bloggers or writing about your product.

Enter Epitrove.
We create our own influencer network for your product.

At Epitrove we partner with the best influencers in the industry and ask them to write about products that, in their opinion, will create value for their customers.

Think about it – your product being covered on the major blogging platforms of WordPress without you having to pitch them, write articles, or maintaining a relationship with them.

It’s like – you focus on peacefully on product development, while Epitrove’ marketing machine churns quietly in the background.

More affiliates = More articles for your product = More sales

Why Join Epitrove?


Epitrove is WordPress’ first-ever marketing-focused marketplace, created by a team of WordPress developers who are dedicated to helping the best products stand out.

The reason?

We have been in your shoes and we know how it feels. And now that we have a solution, we want to share that knowledge with you.

Make your life easier.

We believe that all good products should get the audience they deserve. If you think so too, join us on Epitrove.

If not, tell us what’s holding you back!

Lavanya Deshmukh
Lavanya Deshmukh

Computer Engineer, food enthusiast and die-hard Harry Potter fan that now writes content full time for Epitrove

Disclosure: Some of the links in this blog post might be affiliate links. When you purchase through a link on our website, we receive a small commission, at no added cost to you, which helps us run Epitrove and keep producing great content. This does not influence our recommendations; we only recommend products we work with or love. Thank you for your support!


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