March 30, 2020

How to Add Email Subscriptions to Your WordPress Blog

The best and easiest technique to add email subscriptions to your WordPress blog is by using a suitable email subscription plugin. This outshines any developmental approach that could require coding or some knowledge of PHP. WordPress is designed to make life easier for developers and it’s untraditional to set that aside. Well, not only developers. A good number of WordPress users have no single knowledge of coding thanks to the content management system’s intuitive user interface.

Seeing how email subscription forms would popup, settle at the right corner of some blogs or beneath every post could make you believe it’s a real bear to deal with. It’s normal to consider how the emails are gathered or the algorithm required to send automated emails.

All these have been taken care of. Your cause is to deploy the email subscription plugin of your choice and that’d be enough to instantly activate email subscriptions on your WordPress blog.

This article will first look at some of the reasons why you need to add email subscriptions to your WordPress blog before going into how that could be achieved.

Why add email subscriptions to your WordPress blog?

Build a steady stream of regular visitors

Setting up email subscriptions assures you a direct communication to your readers. And while your subscribers are largely assumed to be interested in your blog niche, it guarantees you access to bringing them back to your website each time you post articles they consider relevant, provided they are informed. In other words, email subscriptions help you establish a stream of regular visitors.

Traffic sources overview

Increase marketing options

It’s already a fact that marketing plays a crucial role in brand sustainability and growth. With email regarded as the most productive online marketing medium, adding email subscriptions to your blog is a very important move if you want to build an email list for marketing campaigns. It’s the most efficient source of building an email list.

Increase Marketing Option

Keep readers informed

Keep readers informed

Regardless of the number of times your readers visit your website daily, there are still chances of them missing out on vital information or content useful to them. This may include updates from you, news about changes on your blog, offers, coupons, contest, etc. And the only official means of informing them is through their email. Readers who are away for a while would still be able to know about the event through their email.

Back your advertising cost

Website monetization gets better when you have a huge list of email subscribers. Publishers often tender their subscriber base while negotiating advertising costs on their website. This is because advertisers use the number of individuals your blog could reach as a yardstick for deciding whether to advertise on your website or not.

Advertising Cost overveiw

Increase interaction with readers

Traffic and marketing are not necessarily the main reasons why you need to add email subscriptions to your WordPress blog. Email subscriptions create an avenue for consumer feedback. Readers can get back to you mostly because you first contacted them. This can help you build a healthy rapport with your website visitors which assures you genuine feedback.

How to add email subscriptions to your WordPress blog (step by step)

We will use MailPoet in demonstrating how you can add email subscriptions to your WordPress blog. Of course, MailPoet is one of the best email subscription plugins out there. However, you could refer to the plugin of your choice. The procedure is about the same for all email subscription plugins.

Step One: Install and activate the plugin

Plugin installation and activation is the same process in WordPress for all plugins, though there are different ways. Here is a simple procedure on how to install and activate the MailPoet email subscription plugin using the plugin search box.

Install Mailpoet Plugin
  1. On your WordPress dashboard, click on Plugins>Add New
  2. Type “MailPoet” in the search plugins box by the top right corner of the page. This will load various plugins related to MailPoet.
  3. Find “MailPoet – emails and newsletters in WordPress,” by MailPoet. It should be the first from the left on the first row.
  4. Click on the “Install Now” button and activate the plugin as soon as the installation process completes.

If you are installing a different email subscription plugin such as MailChimp, you should replace “MailPoet” with the plugin name in the procedure above.

Step two: position the email subscription widget

Email subscription plugin usually comes with a built-in widget which lets you place them where the visitors would see the signup form on your website. Options also include floating the subscription form as a popup each time your website home page loads or when the visitors try to leave your website.

Edit position of email subscription widget
  1. With your email subscription plugin activated, click on the Appearance menu on your WordPress dashboard > Widgets. This should load your website widget page, with all available widgets by the left column.
  2. Click and drag the “MailPoet 3 form” widget to your preferred location in the right section.

Step three: Create or edit the email subscription signup form

MailPoet gives you the freedom to configure the appearance and fields in your signup form. You could also create different forms with varying fields and place them accordingly on your WordPress blog. See the procedure below to create and edit signup forms.

  1. On your WordPress dashboard, click on MailPoet > forms. This should open a list of all the forms in your MailPoet email subscription plugin.
  2. To edit an existing form, such as the MailPoet default signup form, click on the “Edit” option next to the form name and save all changes made using the “Save” button at the top right corner.
  3. To create a near click on the “Add New” button and save all changes after building your form.

Step four: Personalize your subscription confirmation email

There is a need to personalize your subscription confirmation email so that subscribers would receive the appropriate information about your blog while asking them to confirm their subscription. The steps below show how to personalize your subscription confirmation email.

Personalize subscription confirmation email
  1. Click on the setting under your MailPoet menu on your WordPress dashboard
  2. Click on the sign-up confirmation tab. The personalization includes changes to the email subject, content and page subscribers would be redirected when they click on the activation link.

Step five: configure your emails sending option

Your WordPress email campaigns could be sent from two choices: your website or a third-party SMPT provider. However, we strongly advise that you use the latter option if you are using a shared server. This is to be sure that your emails do not go into the spam folders. Google SMPT server, SendGrid, and Amazon SES are some of the reliable SMPT providers you may want to use.

To configure your emails sending option to a third-party SMPT provider, you’ll need the following parameters: the provider’s hostname, a login name and password, and the correct SMPT port number.

  1. Click on the MailPoet menu > settings and the “Send With” tab
  2. Click on the configure option and select your preferred method
  3. You would only need to enter your access key and secret key if you are using SendGrid or Amazon SES. MailPoet has already configured settings for these two SMPT providers in the plugin.


The essence of adding email subscriptions to your WordPress blog is to efficiently communicate with your blog readers. Hence, there is a need to set up an email sending option that won’t end your marketing campaigns in spam folders. The entire process is very simple; from the installation/activation of an email subscription plugin of your choice to all kinds of personalization and third-party SMPT provider integration.

At this point, you should not only understand how to add email subscriptions to your WordPress blog but the benefits and how you to personalize some of the features.

Disclosure: Some of the links in this blog post might be affiliate links. When you purchase through a link on our website, we receive a small commission, at no added cost to you, which helps us run Epitrove and keep producing great content. This does not influence our recommendations; we only recommend products we work with or love. Thank you for your support!

Ikechi Ude
Ikechi Ude

Ikechi Ude is a writer that’s passionate about new technologies. He's a WordPress expert and consultant with a deep interest in technical support. Ikechi tweets at @udeikechia


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